You’re not stuck. You’re split.

“I think I’m scared to invest the money.”

That’s how she opened.

Not with strategy. Not with excitement about the new business she had just started or the plan she’d mapped out.

Just that.

“I think I’m scared to invest the money.”

We were maybe ten minutes into the call.

She had the idea, the passion, and the expertise. She even had the outline for what she’d share online before selling anything.

But when she said the number out loud, her voice changed.

I didn’t start by talking about marketing. Instead, I asked, “What are you actually afraid will happen?”

She took a second.

“That I’ll repeat the past. That I’ll put time and money into something, and it won’t work. And then I’ll feel stupid.”

There it was.

This wasn’t about capital or business structure.

This was identity fragmentation.

On one side: the competent professional who knows how to operate inside a system that rewards her well.
On the other: the mentor and visionary who wants to be in front of crowds, making complex ideas accessible, building something of her own.

She kept describing them like two separate people.

I challenged that.

“You don’t have two identities,” I said. “You have one identity you perform safely… and one you only visit when you feel brave.”

Silence.

She nodded.

Here’s the part most people don’t see:

When identity splits like this, life gets expensive.

You over-plan. You over-invest financially without fully investing personally. Years pass while you build competence instead of alignment. You chase the next achievement, hoping it will finally feel like wholeness.

And the body keeps score.

Low back pain. Headaches. That low-grade restlessness that doesn’t go away.

The cost isn’t just money. It’s years of living as the reasonable version of yourself while postponing the expressive one.

So I told her plainly:

“This isn’t a fear-of-failure problem. It’s a partial-commitment problem.”

She was willing to invest money — but she wasn’t fully investing in her identity.

That mismatch is what repeats the cycle.

Understanding this intellectually is easy. Integrating it in real time, while you’re doubting yourself or stuck, is a different muscle.

You can read about identity transformation for years. You can consume content on manifestation, about courage, and purpose. But when you’re on the edge of taking action, your nervous system takes over. That’s where coaching lives.

So we didn’t design a massive content calendar.

We designed safety.

A tiny, repeatable step. Not a polished 15-minute production—just a two-minute video. Daily proof that she’s already someone who shares her expertise openly. Not when her company succeeds or when her product sales hit a certain number.

Now.

When I asked her what felt like the “next alive step,” she didn’t hesitate this time.

“Publish the darn video.”

Her shoulders dropped. Her voice steadied. For the first time in the call, she sounded decisive.

That was the shift.

Not certainty or confidence — but willingness.

✧ ✧ ✧

From Understanding to Embodiment

There’s a difference between learning about identity work and applying it while your fear is active.

Insight feels empowering.
Embodiment feels vulnerable.

And embodiment is what actually changes a life.

If this sounds uncomfortably familiar—if you’re investing in plans but not fully investing in who you are—I have room for two private coaching spots this month.

We won’t just talk about your vision. We’ll confront the split and build safety around the identity you keep postponing.

If you’re ready, reply to this email or book a call.

Let’s stop postponing the version of you that already knows what they want.